Smile Systems Marketing
Our goal is to make providing 3 on 6™ treatment your full time job. Regardless of how much you know or how impressive your office is, success depends on having patients. With years of managing advertising campaigns for our 3 on 6™ providers, we have built proven systems and processes to get qualified patients in the door.
CONTENT CREATION
Our media production team has created thousands of pieces of marketing media including videos, photos, 3D models, billboards, radio ads, and more. Our library of content is always growing and we are always running A/B testing to make sure we are using the most effective ads possible. This library of proven lead-generating content is available exclusively to 3 on 6™ authorized providers using our marketing services.
CAMPAIGN MANAGEMENT
We manage the ad campaigns for each provider, deciding how and where the ads should run to create the greatest return on investment. This relieves the providers from the burden of becoming experts in the various advertising platforms and the ever-changing marketing landscape. We manage advertising campaigns that include social media, online search, billboards, mailers, radio, television, and more.
LEAD MANAGEMENT
After generating the leads, we assist your team in scheduling consultations by providing modern tools and technologies that maximize the consultation potential of every lead. Leads flow into a customer relationship management software (CRM) that your staff can access. The CRM is setup to allow your staff to neatly and effectively make contact with and schedule patients for consultations. Automated features like texts and emails reduce the tedious work of reaching out to leads.
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If you don't have the time to train and manage your staff in doing calls and sales, leave it to us! Our qualified team inside sales representatives will call the leads for you, qualify them, and then connect them with your office to be scheduled. Your staff can go about business as usual with the only change being daily calls from our team with qualified patients on the phone.
LEAD CALLING & QUALIFYING
If your team doesn't have the available bandwidth to handle the leads and calls that will be generated with marketing, our team can do it for you.
Our trained inside sales reps can call your leads in a timely manner, qualify them based on their clinical needs and their ability to pay, and commit them to receive a consultation. Our staff will then 'warm transfer' these patients to your office, prepped and ready to be scheduled for a consultation with you!
CONSULTATION EXPERIENCE
We help improve the consultation experience through the use of in-office marketing materials. These materials help reinforce the marketing message and orient the patients so they feel confident in their decision to pursue treatment. Some of the marketing materials include informational booklets on 3 on 6™ treatment, booklets on caring for a 3 on 6™ smile, post-operative instruction cards, posters comparing treatment options, licensed provider signage, and treatment plan presentation folders. We also have informational and marketing videos that can be made available to play on televisions or tablets within your office.
WE WANT A WIN-WIN
Your budget for marketing is your decision and can be adjusted at any time. There are no long-term contracts, just a month-to-month service incentivizing us to do a good job and earn your business. If you've ever worked with a marketing company in the past, we know you will be pleasantly surprised by the service and results we deliver.
DEPARTMENT
Ryan Haldeman
Chief Marketing Officer
Ryan Haldeman studied media arts, graduating with a Bachelor's of Arts from Brigham Young University in 2008. He later completed a Masters in Business Administration from Utah Valley University in 2013. Professionally, Ryan began working in sales and advertising in 2005. After a successful year of door-to-door sales, he created his own sales company, contracting with firms to grow their client base. He later created his own media production company, specializing in non-fiction storytelling. He is a Facebook certified marketing professional and manages ad spend on multiple platforms including social media, online search, billboard, radio, tv, and more.
John Uibel
Video Producer
John Uibel studied at Utah Valley University and graduated at Brigham Young University-Idaho in 2020 with an Associate of Applied Science with an emphasis in Entrepreneurship and Communication Essentials. Having produced digital media professionally for over 10 years, his experience running his own production company has led him to work with a wide variety of clientele producing, shooting, editing, photography, videography, and drone operations. John loves helping others by sharing their transformational stories through media production.
Shannon Jacinto
Social Media Manager
Shannon Jacinto studied at Brigham Young University - Idaho graduating with a Bachelor’s in Communication (Public Relations emphasis) in 2022. Originally from Hong Kong, she has had experience helping brands and individual clients find their online persona and connect with niche audiences through carefully-curated content. She now manages several accounts across different social media platforms to boost our organic marketing efforts and reach people looking for a new smile.